Who can see this?
Instructors and Administrators
The Analytics tab described below appears for video, audio, and interactive media.
The data on the Analytics tab is updated approximately once an hour; the heatmap is updated once daily.
When you first open the media details page, the Info tab is shown by default, containing basic details and sharing information about the media; individuals it is shared to, the classes/sections where it is published, and any URL links that may have been created for it.
For videos, audio, and interactive media, next to the Info tab is an Analytics tab, that provides Viewing information for the media. This data is not currently available for presentations or polls.
The Analytics tab is visible to any administrator or instructor who can open the media details page for an item. It is not visible to students or teaching assistants.
The Overview data described in the section below can be displayed as a Heatmap overlay on the player itself.
Click the Settings icon, then toggle ON the Heatmap option as shown in the below figure (it is off by default). The playback panel now displays the heatmap overlay.
The Heatmap allows you to see what portions of the video are being viewed most often over the past 12 months. It is a graph of the relative number of views that occurred for every 30-second segment of the video. It uses the same data shown in the Overview, but lays it out on top of the video timeline, so that the viewing data corresponds with that location in the video.
Overview
The top most section of the Analytics tab is the Overview. As its name implies, it provides an overview of the total views that have occurred for this media over the past 12 months.
Views are broken down by Anonymous Views and Authenticated Views.
Anonymous Views typically come from public links to the media or through pubic access links to the course/section in which it is published. In either case, we can tell that someone viewed the media, but we can't identify the user. For this reason, the Unique Viewers field will always be blank for anonymous views.
Authenticated Views are those views performed by users whom we could identify. Typically those are views in a course classroom but can also be through embedded videos in an LMS/VLE content window. These views can come from public media links that require the user to log in to view. They MAY ALSO also be views of a publicly posted link but the user who viewed them had an active session in Echo360, so we could identify the viewer.
For each type of view, the table provides the following overview data of those views:
- Unique Viewers - The number of different users who have viewed this media. For anonymous views this figure will always be blank.
- Total Views - The total number of views executed by the category of viewers.
- View Time - The total amount of time the media has been played.
- Average View Time - The average amount of time the media was played during each VIEW.
- Downloads - The number of times this media has been downloaded by the category of viewers.
- Average Play-Through - The percentage of the media's duration that the average view time comprised. Meaning if the average view time is 3:00 of a 30 minute video, the play-through percentage shown would be 10%.
The lower sections of the Analytics tab, described below, provide more detailed information on when views occurred, where the views came from, and who did the viewing.
Total Views by Time Range
The middle section of the Analytics tab provides a simple bar chart that shows WHEN the views occurred. By default, the chart shows views for ALL locations where the media has been viewed for the last 30 days. The drop-down lists above the chart, identified in the below figure, allow you to change this if needed.
All viewing dates/times on this page are presented in UTC or "universal time code" and not "local time" for either the user's location or the location of the institution.
The bars in the chart are broken down by Anonymous Views and Authenticated Views. In the top right corner of the chart is a Total Views count for the time range and location selected.
Use the Time Range drop-down list, identified in both the above and below figures, to select a different date range to view information for. Your selections include the Last 7 days, Last 30 days (default), Last 90 days, and Last 12 months. These options are shown in the below figure.
The X-axis changes to correspond with the selection, as does the Total Views count if applicable.
Use the Media Location drop-down list, also identified in both the above and below figures, to see view information that occurred in different locations. You can select All locations (this is the default) or for a particular LMS or Echo360 course where the item is located for viewing. You can also select All Course related views or Not Course Related views.
The data in the bar chart as well as the view-by-location tables (located below the bar chart) changes to reflect your selection.
The Time Range and Media Location selections apply to all of the data below them on the page, as well as the Download Data file. All of these items are all populated using the same data. If you select a time range and/or media location where there are no views, the bar chart is empty and there are no location tables below it. In addition, if there is no data, the Download Data button is grayed out.
Total Views by View Location
The area below the view-by-date chart provides view-by-location data, meaning where the views of this media came from. Each "publish location" has it's own table, and like the bar chart, is subject to the media location and time range drop down lists discussed above. You can also download this data to a CSV file for viewing and use outside of Echo360.
The views by location tables come in three "types" of locations:
Echo360 Course Media: If the media is published to a class in an Echo360 course, that course is listed along with the views that occurred through the class. If it is published to multiple courses, each course is shown separately.
LMS/VLE Course Embeds: If the media is embedded in a content window of an LMS/VLE course (such as Canvas or Blackboard or Moodle), that LMS Course name is listed, along with the views that occurred through that LMS/VLE course posting. As with Echo360 courses, if the media is embedded in multiple LMS course, each LMS course is shown separately.
Non-Course Related: If views of the media have come in from anywhere OUTSIDE of either of these locations, those views are listed under Not Course Related. This can include views from the media details page, views from any Groups where this media was added, and any public link/public embed views of the media.
As stated above, the view data in these tables is subject to the Time Range drop-down selection. Which tables are shown is dependent upon the Media Location drop-down selection. This allows you to very specifically see where your students are viewing the media and when.
The below figure provides an example of a piece of media that has views from all three of these locations. They are defined in more detail below the image. The below image has the default All selected for Media Location and the default Last 30 Days selected for Time Range.
The top table in the above figure, Webteam Testing 2020 is the Echo360 Course in which this media resides. The views listed here were from users who entered the classroom where this item is published and viewed the media. In the above figure, notice there are Anonymous Views shown. This means this course has a Public Access Link through which anonymous users can view the course media.
The middle table in the above figure, Why Does it Work 002 - SH2020 is the Canvas (LMS/VLE) course where this media is embedded. Because this was embedded using a newer Echo Embed button that provides viewer authentication, the LMS course as well as the viewer identities can be identified. For this reason, it is very unlikely that there will ever be any Anonymous Views listed in a view-by-location table for an LMS course embed.
Older embedded videos in an LMS/VLE, performed before authentication was added to the embed button, are likely to NOT provide the necessary LMS course information to categorize them here. Those views will instead be provided in the Not Course Related section of the view details, and may include a mix of authenticated and anonymous views.
The bottom table in the above figure, Not Course Related, will appear for any media that has any views that occur outside of either an Echo360 course or a known LMS/VLE course. This can be views from a Group if the media is shared to one; it can be views of the media by any user through the Media Details page; it can be views of the media through public links. As indicated in the above note, it might be views of LMS/VLE embeds of this media performed with an older version of the Echo embed button. Any views that cannot be otherwise associated are listed in this section.
Live View Counts - Echo360 has only been able to accurately log Live View Counts and View Time since the Feb 25-26, 2020 product deployments. In addition, it does not receive Live View Count and View Time data from live streams produced through the legacy SafeCapture HD (SCHD) appliances.
This means that the Analytics tab for live captures generated from SCHDs or before Feb 25-26, 2020 will not have Live View Counts, nor will the View Time data shown include time spent viewing the live stream. Later views of the processed video (vod) provide all of this data.
Users Views
Below the view-by-location tables is a list of users who have viewed this media. The All Users list, like the view-by-location tables and view-by-date chart, is subject to the Media Location and Time-Range dropdown lists. This means that the users listed are those unique viewers who executed the views counted in both the bar chart and the view tables described above.
The users lists include ALL users who have viewed this media. This includes you, instructors, other administrators, along with the "anonymous" user, if the media is published in a location where anonymous users can view.
The Search box located above the users list allows you to search for name or email address for a particular user or set of users.
Click a column header to sort the data by that column. The initial/default view of the table is sorted in ascending order by User (last name). First click sorts in ascending order; second click sorts in descending order.
The columns in the table are:
- User - Name of the user, last name first. The default view of the the Users list is sorted by this column.
- User Email - Email address of the user
- Total Views - Total number of views logged by this user (in the time-range and location(s) selected)
- Total View Time - Total amount of time this user spent viewing this media
- Average View Time - Average amount of time this user spent for each view of the media
If this media was originally broadcast as a live stream, this includes the time spent viewing the live stream (see above note regarding live view data availability). - On-Demand Views - Number of times this user viewed the processed video file (as opposed to a live stream)
- Live Views - Number of times this user clicked "view live stream" during the live stream (if applicable)
- Downloads - Number of times this user downloaded this media for offline viewing (if downloads are possible for this media)
- Last Viewed - The date this user last viewed this media.
All dates/times on this page, including this one, are presented in UTC or "universal time code" and not "local time" for either the user's location or the location of the institution.
At the bottom of the users table, you may see paging buttons. These appear if the number of users in the list exceeds 10. Use the pagination along with the column sort and Search box to find exactly the user viewing data you need.
REMEMBER the data in this list is subject to the Media Location and Time-Range drop-down list selections. If you are NOT seeing something in the Users data that you expect to, check those selections (or defaults) to ensure the page is displaying all of the data you want to be working with.