Who can see this?
Instructors and Administrators
The Analytics tab appears for video, audio, and interactive media.
The data on the Analytics tab is updated approximately once an hour. It may take up to 24 hours for the viewing data to appear.

When you first open the Media Details Page, the Details tab of the Media Info menu is shown by default. For videos, audio, and interactive media, the Analytics tab provides viewing information for the media. This data is not currently available for presentations or polls.

The Analytics tab is visible to any administrator or instructor who can open the Media Details Page for an item. It is not visible to students or teaching assistants.

The Analytics tab of the Media Info tab of the New Media Details Page

Overview

The top-most section of the Analytics tab is the Overview. As its name implies, it provides an overview of the total views that have occurred for this media over the past 12 months.

Analytics tab of the media details page showing Overview data for views of this media as described

Views are categorized into Anonymous Views and Authenticated Views.

Anonymous Views typically come from public links to the media or through pubic access links to the course / section in which it is published. In either case, we can tell that someone viewed the media, but we cannot identify the user. For this reason, the Unique Viewers field will always be blank for anonymous views.

Authenticated Views are those views performed by users whom we can identify. Typically, these are views in a course classroom, but can also be accessed through embedded videos in an LMS / VLE content window. These views can be accessed through public media links that require the user to log in to view. They may also be views of a publicly posted link, but the user who viewed them had an active session in EchoVideo, allowing us to identify the viewer.

For each type of view, the table provides the following overview data of those views:

Unique Viewers - The number of different users who have viewed this media. For anonymous views, this figure will always be blank.
Total Views - The total number of views executed by the category of viewers.
Total View Time - The total amount of time the media has been played.
Average View Time - The average amount of time the media was played during each VIEW.
Downloads - The number of times this media has been downloaded by the category of viewers.
Average Play-Through - The percentage of the media's duration that the average view time comprises. Meaning if the average view time is 3:00 of a 30-minute video, the play-through percentage shown would be 10%.

The lower sections of the Analytics tab, described below, provide more detailed information on when views occurred, where the views originated, and who performed the viewing.

Total Views by Time Range

The middle section of the Analytics tab provides a simple bar chart that shows WHEN the views occurred. By default, the chart displays views for all locations where the media has been viewed over the last 30 days. The drop-down lists above the chart, identified in the figure below, allow you to change this if needed.

All viewing dates / times on this page are presented in UTC (Universal Time Coordinated) and not local time for either the user's location or the institution's location.

bottom section of analytics tab of media details page with views by date bar chart and view by location tables shown and media location and time range drop-down lists identified as described

The bars in the chart are broken down by Anonymous Views and Authenticated Views.

Use the Time Range drop-down list, identified in both the figures above and below, to select a different date range for viewing information. Your selections include the Last 7 days, the Last 30 days (default), the Last 90 days, and the Last 12 months. These options are shown in the figure below.

The X-axis changes to correspond with the selection, and the Total Views count, if applicable, also updates accordingly.

Use the Media Location drop-down list, also identified in the figures above and below, to view information that occurred in different locations. You can select All, (this is the default) or a particular LMS or EchoVideo course where the item is located for viewing. You can also select All Courses or Not Course Related views.

The data in the bar chart, as well as the view-by-location tables (located below the bar chart), changes to reflect your selection.

Media Details analtyics page shown with both Media Location and time Range drop-down menus open showing options as described

The Time Range and Media Location selections apply to all of the data below them on the page, as well as the Download Data file. All of these items are all populated using the same data. If you select a time range and / or media location with no views, the bar chart is empty, and no location tables appear below it. Additionally, if there is no data, the Download Data option is grayed out.

Total Views by View Location

The area below the view-by-date chart provides view-by-location data, indicating where the views of this media originated. Each publish location has its own table, and like the bar chart, is subject to the media location and time range drop-down lists discussed above. You can also download this data to a CSV file for viewing and use outside of EchoVideo.

The views by location tables come in three types of locations:

EchoVideo Course Media: If the media is published to a class in an EchoVideo course, that course is listed along with the views that occurred through the class. If it is published to multiple courses, each course is shown separately.

LMS / VLE Course Embeds: If the media is embedded in a content window of an LMS / VLE course (such as Canvas, Blackboard, or Moodle), that LMS Course name is listed, along with the views that occurred through that LMS / VLE course posting. As with EchoVideo courses, if the media is embedded in multiple LMS courses, each LMS course is shown separately.

Not Course Related: If views of the media have come in from anywhere outside of either of these locations, those views are listed under Not Course Related. This can include views from the Media Details Page, views from any Groups where this media was added, and any public link / public embed views of the media.

As stated above, the view data in these tables is subject to the selection made in the Time Range drop-down. The tables displayed are dependent on the selection from the Media Location drop-down. This allows you to very specifically see where your students are viewing the media and when.

Live View Counts - EchoVideo has only been able to accurately log Live View Counts and View Time since the Feb 25-26, 2020 product deployments. Additionally, it does not receive Live View Count and View Time data from live streams generated through the legacy SafeCapture HD (SCHD) appliances.
This means that the Analytics tab for live captures generated from SCHDs or before Feb 25-26, 2020, will not have Live View Counts, nor will the View Time data shown include time spent viewing the live stream. Later views of the processed video (VOD) provide all of this data.

Users Views

Below the view-by-location tables is a list of users who have viewed this media. The All Users list, like the view-by-location tables and view-by-date chart, is subject to the Media Location and Time-Range dropdown lists. This means that the users listed are those unique viewers who executed the views counted in both the bar chart and the view tables described above.

Users list of the media details analytics page with user viewing data as described

The users' lists include all users who have viewed this media. This includes you, instructors, other administrators, as well as anonymous users, if the media is published in a location where anonymous users can view it.

The Search box located above the user list allows you to search for a specific user's name or email address, or for a set of users.

Click a column header to sort the data by that column. The initial / default view of the table is sorted in ascending order by User (last name). First click sorts in ascending order; second click sorts in descending order.

The columns in the table are:

Users - Name of the user, last name first and their email address. The default view of the Users list is sorted by this column.
Total Views - Total number of views logged by this user (in the time-range and location(s) selected).
Total View Time - Total amount of time this user spent viewing this media.
Average View Time - Average amount of time this user spent for each view of the media.
If this media was originally broadcast as a live stream, this includes the time spent viewing the live stream (see above note regarding live view data availability).
VOD (Video-On-Demand Views) Views - Number of times this user viewed the processed video file (as opposed to a live stream).
Live View Count - Number of times this user clicked view live stream during the live stream (if applicable).
Downloads - Number of times this user downloaded this media for offline viewing (if downloads are possible for this media).
Last Viewed - The date this user last viewed this media.

All viewing dates / times on this page are presented in UTC (Universal Time Coordinated) and not local time for either the user's location or the institution's location.

The data in this list is subject to the Media Location and Time-Range drop-down list selections. If you are not seeing something in the User data that you expect to, check those selections (or defaults) to ensure the page is displaying all the data you want to work with.

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