The Details tab is the default tab when you open the Media Details Page. It contains essential details about the media.

For videos, audio, and interactive media, next to the Publishing tab is an Analytics tab that provides viewing information for the media. This data is not currently available for presentations or polls. The data on the Analytics tab is updated approximately once an hour. The viewing data may take up to 24 hours to appear.

The Analytics tab is visible to any administrator or instructor who can open the Media Details Page for an item. It is not visible to students or teaching assistants.

Overview

The topmost section of the Analytics tab is the Overview. As its name implies, it provides an overview of the total views for this media over the past 12 months.

Views are broken down into Anonymous Views and Authenticated Views.

Anonymous Views typically come from public links to the media or public access links to the course / section in which it is published. In either case, we can tell that someone viewed the media, but we can't identify the user. For this reason, the Unique Viewers field will always be blank for anonymous views.

Authenticated Views are those views performed by users whom we can identify. Typically, these are views in a course classroom or folder, but can be through embedded videos in an LMS / VLE content window. These views also come from public media links that require the user to log in before viewing. They may also be views of a publicly posted link, but the user who viewed them had an active session in EchoVideo, allowing us to identify the viewer.

For each type of view, the table provides the following overview data of those views:

• Unique Viewers - The number of different users who have viewed this media. For Anonymous Views, this figure will always be blank.
• Total Views - The total number of views executed by the category of viewers.
• Total View Time - This media's total viewing time by this category of viewers.
• Average View Time - The average media viewing time for each view by this category of viewers.
• Downloads - The number of times this media has been downloaded by the category of viewers.
• Average Play-Through - The percentage of the media's duration that the average view time comprised. If the average view time is 3:00 for a 30-minute video, the play-through percentage would be 10%.

The lower sections of the Analytics tab, described below, provide more detailed information on when views occurred and where the views came from.

Total Views by Time Range

The middle section of the Analytics tab provides a simple bar chart showing when the views occurred. By default, the chart shows views for the last 30 days. The dropdown lists above the chart, identified in the figure below, allow you to change this if needed. 

All viewing dates / times on this page are presented in UTC (Universal Time Coordinated) and not local time for the user's or institution's location.

The bars in the chart are broken down by Anonymous Views and Authenticated Views. 

Use the Time Range dropdown, as shown in the figure above, to select a different date range to view information. Your selections include the Last 7 days, the Last 30 days (default), the Last 90 days, and the Last 12 months. These options are shown in the figure below.

If applicable, the X-axis changes to correspond with the selection, and the Total Views count also updates accordingly.

The data in the bar chart and the view-by-location tables (located below the bar chart) change to reflect your selection.

Users Views

Below the Total Views table is a list of users who have viewed this media. The users listed are those unique viewers who executed the views counted in the bar chart and the view tables described above.

The users list includes all users who have viewed this media. This includes you, instructors, and other administrators, as well as anonymous users, if the media is published in a location where anonymous users can view it.

The Search box above the user's list allows you to search for a particular user's name, email address, or set of users.

The initial / default view of the table is sorted in ascending order by Users (last name). The first click sorts in ascending order; the second click sorts in descending order.

The columns in the table are:

• Users - Name of the user, last name first. The default view of the Users list is sorted by this column.
• Total Views - Total number of views logged by this user (in the time range and location(s) selected)
• Total View Time - Total media viewing time for this user for this media
• Average View Time - Average media viewing time for this user for this media (total view time divided by number of views). If this media was initially broadcast as a live stream, this includes the time spent viewing the live stream (see above note regarding live view data availability).
  

  None of the time references in any viewing data consider the speed at which the media was viewed. If a user viewed 20 minutes of a 30-minute video at 2x speed while spending 10 real-time minutes viewing the media, our View Time data shows they viewed 20 minutes of the video.

• VOD (Video on demand) Views - Number of times this user viewed the processed video file (as opposed to a live stream)
• Live Views Count - Number of times this user clicked "view live stream" during the live stream (if applicable)
• Downloads - Number of times this user downloaded this media for offline viewing (if downloads are possible for this media)
• Last Viewed - The date this user last viewed this media in UTC or universal time code and not local time for either the user's or institution's location.

The data in this list is subject to the Time-Range dropdown selection. If you are not seeing something in the user data that you expect, check those selections (or defaults) to ensure the page is displaying all of the data you want to work with.