Step 2: Now that you have identified your potential users, you’ll want to describe EchoVideo and why your users might be interested in learning more. Describing EchoVideo can sometimes be a challenge – the platform has so many capabilities!
This toolkit will help you promote the EchoVideo platform on your campus. Feel free to use as many of the tools (or as little) as you would like.
| Tool | Description | Best Practices |
|---|---|---|
| EchoVideo Description | The EchoVideo Platform enhances your course and is now provided by {INSTITUTION NAME}. Use this video management platform to:
|
Create and post to your EchoVideo help site. Send to your instructors or departments considering EchoVideo via your internal campus tools - email, distribution lists, message boards, etc... Add to Digital Signage platform on campus |
| EchoVideo Branding and Logos | Please don’t copy and paste an EchoVideo logo (our marketing team would cry)! Use the files below to learn about our brand guidelines and access a few logos you can use for marketing purposes: |
Use the EchoVideo logo on your help site, flyers, email invitations, etc. |
| Create a Support Site | Many EchoVideo customers create an internal support site to support their users. Check out these sites to get some ideas to create your own: | Be sure to leverage documentation and information available here in the resource center. Check out the getting started page for some helpful content that will help you develop your site. |
| EchoVideo Overview Video | Use video to get instructors familiar and interested in the product.
|
Post to your EchoVideo help site using media files. Email to instructors or departments considering EchoVideo. Share with Academic Affairs or Student Success team to post to student recruiting sites to help describe to potential students and parents. |
| EchoVideo Overview Sheet | Learn more about EchoVideo and what to expect from the platform. Download our datasheet to learn more about the benefits of using our platform in your courses. | Post to your EchoVideo intranet or help site using media files. Email to instructors or departments considering EchoVideo. |
| Promotional Email Templates | Get the word out to your instructors. We have created a couple of sample email templates you can use and customize to send out to instructors. | Use some of the tools on this page and include them in the email. Customize the contents of the email to include use cases specific to your instructors. |
What's Next
Move to Step 3: Sharing the Benefits of EchoVideo to review research, case studies, and other tools that reinforce why instructors will want to use EchoVideo.
Note: this program does not include training but we do reference getting started materials and documentation. If you are interested in learning more about our training offerings reach out to your customer success manager or account team regarding training needs. Not sure who that is? No problem! Email us at support@echo360.com and we can get you squared away.