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Campus Promotion and Platform Description
Last Updated: Feb 22, 2018 03:37PM EST

This article applies to:  Echo360 Admins

Step 2:  Now that you have identified your potential users, you’ll want to describe Echo360 and why your users might be interested in learning more.  Describing Echo360 can sometimes be a challenge – the platform has so many capabilities!

This toolkit will help you promote the Echo360 platform on your campus.  Feel free to use as many of the tools (or as little) as you would like.

Tool Description Best Practices
Echo360 Description
The Echo360 Platform enhances your course and is now provided by {INSTITUTION NAME}. 
Use it this video management platform to:
  • Record Video
  • Record Lectures
  • Stream Live Events/Coruses
  • Manage and Organize Your Content
  • Share Video
  • Poll and Engage Students
  • Measure Outcomes
  • Analyze Student Behavior
Create and post to your Echo360 help site.
Send to your instructors or departments considering Echo360 via your internal campus tools - email, distribution lists, message boards, etc..
Add to Digital Signage platform on campus
Echo360 Branding and Logos Please don’t copy and paste an Echo360 logo (our marketing team would cry)!
Use the files below to learn about our brand guidelines and access a few logos you can use for marketing purposes:
Echo360 Brand Guide
Use the Echo360 logo on your help site, flyers, email invitations, etc.
Create a Support Site Many Echo360 customers create an internal support site to support their users.  Check out these sites to get some ideas to create your own: Be sure to leverage documentation and information available here in the resource center.  Check out the getting started page for some helpful content that will help you develop your site.
Echo360 Overview Video Use video to get instructors familiar and interested in the product.

  • Download: Click here.
  • Embed: Grab this embed code and use it in some HTML on your site:
    <iframe height="360" width="640" allowfullscreen frameborder=0 src=""></iframe>
Post to your Echo360 help site using media files.
Email to instructors or departments considering Echo360.
Share with Academic Affairs or Student Success team to post to student recruiting sites to help describe to potential students and parents.
Echo360 Overview Sheet Learn more about Echo360 and what to expect from the platform.  Download our data sheet to learn more about the benefits of using our platform in your courses. Post to your Echo360 intranet or help site using media files.
Email to instructors or departments considering Echo360.
Promotional Email Templates Get the word out to your instructors. We have created a couple of sample email templates you can use and customize to send out to instructors. Use some of the tools on this page and include them in the email..
Customize the contents of the email to include use cases specific to your instructors.

What's Next

Move to Step 3: Sharing the Benefits of Echo360 to review research, case studies and other tools that reinforce why instructors will want to use Echo360.


Note: this program does not include training but we do reference getting started materials and documentation. If you are interested in learning more about our training offerings reach out to your customer success manager or account team regarding training needs.  Not  sure who that is? No problem just email us at and we can get you squared away.
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